Frequently Asked Questions
Here are the Marketing Agency Questions we get asked with some frequency. They include questions to ask before hiring a digital marketing agency. We'd be happy to answer any other questions you may have, including why you should work with us.
Every engagement begins with strategy. We identify your target audiences and the problems you solve. We create customer personas and map the journey from Awareness through Engagement, Conversion, Retention, and Advocacy. Custom dashboards track results so you always know where things stand.
Yes. Our case studies include work with clients across industries - from fine jewelers to amplifier manufacturers to driving schools. Projects have spanned paid advertising, SEO, mobile strategy, social media, content planning, website redesign, retargeting, and full strategic overhauls.
Marketing Strategy, Analytics and Reporting, Online Advertising (Google, Meta, YouTube), Website Design and Development, Branding and Messaging, Content Development, Social Media Marketing, Lead Generation Campaigns, Customer Review Management, Email Marketing, Search Engine Optimization, and Photography/Videography.
Yes. Our designers study customer personas, journey maps, company values, and brand voice before creating websites that convert visitors into customers.
Yes. We have skilled writers for website copy, blogs, social media, emails, and more. All content is aligned with your brand voice and strategic goals.
SEO is a core competency. Our customer journey approach clarifies the optimal keywords for each stage of how your prospects search, ensuring maximum visibility where it matters most.
100% yes - we can help you attract, engage, and delight prospects to the point of becoming customers.
Our partners include Google, Facebook/Instagram, X, Pinterest, LinkedIn, WordPress, Shopify, WooCommerce, Google Meet, Moz Pro, Teamwork, AirTable, and Semrush.
You'll work with dedicated client representatives who ensure projects meet deadlines. In meetings we discuss metrics, completed work, next steps, and any concerns, bringing in marketing strategists for course corrections when needed.
We've studied goal-setting for decades and built systems for clear, actionable goals. Success sometimes requires cultural change and expressing top-level goals down to individual tasks.
Our longest client relationship began in 2005 and continues today. The key is becoming a true strategic partner. Affordability results from our business model, technology efficiency, communication, and focus on minimizing rework.
Watch out for agencies that focus only on messaging and aesthetics while skipping strategy and measurement, that give up when leads are difficult, and that prefer easy clients over challenging ones. Track record and longevity signal delivery capability.
If we can't stand behind a product or service, we won't take the job. Integrity is non-negotiable.
Since 2004, we've been fully remote with systems enabling seamless remote operations. Our talent is drawn from across the United States. Meetings use Google Meet for cost efficiency and flexibility.
All industries. Our process and expertise translate across verticals.
Schedule an appointment. In about 15 minutes, both parties can determine if there's chemistry and if we're the right fit for each other.
Leadership has done professional digital marketing since 1995. The company was founded in 2004, formerly operating as ThoughtLava Marketing until 2009.
Typically 30 to 60 days from kickoff to launch, depending on scope and complexity.
Usually every two weeks to review Analytics, Work In Progress, Work Completed, and Issues/Opportunities. Ad hoc meetings address urgent situations as needed.
Size matters less than belief in your products or services and having a solid vision. Most clients have annual revenues exceeding $5 million, with an average around $70 million. We don't typically work with clients exceeding $300 million, though exceptions exist. Our largest client has over $5 billion in revenue.